The key to maximizing corporate value lies in a company’s “Invisible Assets.” “Market capitalization (shareholder value)” representing corporate value Market capitalization (shareholder value) is a crucial element indicating a company’s value. Market capitalization (shareholder value) includes not only “visible assets” like current assets and fixed assets that are reported on financial statements, but also the value of “invisible assets” that don’t appear on them. By ensuring that the value of these “invisible assets” is recognized by the stock market and society, and by further enhancing this value, we can significantly increase market capitalization (shareholder value). What are “Invisible Assets”? “Invisible Assets” refer to a company’s inherent strengths, characteristics, and unique qualities. These can include proprietary technology, strong customer relationships, corporate brand, and employee expertise. While some of these may already be well-regarded by society, many more possess value that hasn’t been properly communicated or recognized. Furthermore, “Invisible Assets” also include potential assets that companies themselves may not fully recognize, such as the diverse skills and experiences of employees, connections with local communities, and data acquired from past projects. When these assets become recognized by society, they are expected to contribute to enhancing corporate value, for instance, by improving brand image and increasing customer satisfaction. Through enriched communication with both internal and external stakeholders, there’s potential to further enhance the value of these assets, leading to growth in market capitalization (shareholder value). Increase Recognition and Enhance the Value of “Invisible Assets” Some “Invisible Assets” are already recognized by society and their value appreciated, while others remain unrecognized and buried. We believe that the first step to maximizing corporate value is to communicate a company’s unique “Invisible Assets” as new value through engagement with society, encouraging their recognition among investors and consumers. As communication professionals, we support companies’ further growth by assisting in the discovery of new corporate value, the improvement of organizational structure, and communication with society. Mission Maximizing the Inherent Value through the power of Communication We’ll help you maximize your corporate value by leveraging “the power of communication” to create new corporate value, such as supporting information dissemination and promoting communication with stakeholders. “Make the company known to everyone” The Power of External Communication External information dissemination through press releases and owned media is also a crucial form of communication. No matter how excellent a product, service, or technology a company possesses, it’s meaningless if not recognized by society. Furthermore, efforts to disseminate information often end in vain when the target audience isn’t considered. By researching and analyzing who you want to inform about your products, services, and technologies, and where demand lies, and then engaging in appropriate external communication, you can enhance brand value and acquire new customers. “Make the company a place where everyone can thrive” The Power of Internal Communication Growing companies commonly share an environment that facilitates smooth internal communication. Each business division and every employee understands the company’s policies and management’s vision, working collaboratively with other departments to achieve overall company goals. A healthy internal cycle, centered on internal communication, creates an environment where each employee can fully utilize their abilities, leading to business success and an increase in corporate value. Two Powers of Communication for Maximizing Corporate Value. Reviewing Our Company’s Values Service Strategic Communication Consulting for Business Challenges. Communication Consulting We provide a comprehensive consulting service offering support for business challenges essential for organizational growth, covering areas from PR/IR and building internal communication teams to sales talent development. Utilizing our unique professional partner network, we offer proposals focused on achieving tangible results across a wide range of fields. Media Relations / Owned Media / Risk Communication / Research & Monitoring / Reporting / etc… View Details Our Team As a team Pursue tangible results through team performance. We believe that achieving the best results through consulting cannot be accomplished by our efforts alone. Therefore, we team up with professional partners from various fields.This allows each member to perform at their best in their area of expertise, ensuring a system that delivers even greater client satisfaction. View Members
